"Every day I run into people who don't know what I do. And even after I explain it they still don't know what I do. So now I can just say, 'Pick up the Locas book!' And that tells them all"

This quote by Jaime Hernandez speaks with the trouble of clarifying one's job to those that are unfamiliar with it. It is a humorous means of sharing the frustration of having to clarify something complicated and nuanced to someone who might not recognize it. The quote suggests that the very best means to explain what one does is to simply indicate a publication that envelops the job. In this instance, guide is "Locas" by Jaime Hernandez, which is a collection of his comic book tales. The quote suggests that the book is a better method of communicating the work than trying to describe it in words. It is a clever way of revealing the concept that often the best way to explain something is to reveal it, rather than inform it.