"Excellent firms don't believe in excellence - only in constant improvement and constant change"

This quote by Tom Peters talks to the concept that quality is not a fixed state, however rather a process of continuous improvement and change. It suggests that companies should not be content with simply achieving excellence, but need to instead aim to continuously enhance and progress. This idea is in line with the concept of Kaizen, which is a Japanese viewpoint of continuous improvement. It stresses the importance of small, incremental changes that can cause considerable improvements gradually. The quote also speaks with the idea that organizations should be open to alter and development, and must not hesitate to try brand-new things. By embracing modification and striving for consistent enhancement, organizations can stay ahead of the competitors and stay successful.