"Get that right, then- if you get the quality right, then the marketability or whatever; your ability to sell videos or your ability to earn money or whatever, will follow naturally. But try to be creatively lead rather than market lead. And that's important to me"

Rowan Atkinson is emphasizing the value of quality over marketability. He is suggesting that if you concentrate on creating something of high quality, the marketability and ability to generate income will follow naturally. He is motivating people to be imaginative and lead with their creativity rather than trying to make something that will be marketable. He is suggesting that if you concentrate on developing something of high quality, the marketability and ability to make money will follow naturally. He is stressing that creativity ought to be the driving force behind any project, rather than attempting to make something that will be marketable. He is recommending that if you concentrate on developing something of high quality, the marketability and capability to make money will follow naturally. He is motivating individuals to be innovative and to concentrate on the quality of their work, instead of trying to make something that will be valuable. By doing this, he thinks that the marketability and ability to earn money will follow naturally.