"Having cakes as a business certainly changes things for me - I don't now sit at home doing a cake for the fun of it anymore. But it's an extremely happy and pleasureable business to run because people are generally buying cakes for celebrations"
About this Quote
Commerce has a way of sanding down the parts of a passion that used to be gloriously pointless. Jane Asher’s line lands because she admits that loss without melodrama: once cakes become “a business,” the private, low-stakes joy of making one “for the fun of it” gets replaced by deadlines, customer expectations, and the quiet pressure to perform happiness on schedule. She’s describing a creative shift a lot of people recognize now, in the era of Etsy shops and side-hustle culture: turning what soothed you into what sustains you.
But the quote doesn’t collapse into the usual “don’t monetize your hobbies” warning. The hinge is her second sentence, where she reframes the trade-off as oddly uplifting. Baking, in her telling, is retail tied to ritual. People don’t usually buy a cake because they’re bored; they buy it because they’re marking something - a birthday, a wedding, a reunion, a surviving-another-year. That context makes the work emotionally legible. The customer isn’t just purchasing sugar and sponge; they’re outsourcing a piece of the ceremony, asking for an edible symbol that says, “This mattered.”
There’s also a subtle actor’s instinct at play: Asher understands performance, and cakes are a kind of stage prop for ordinary people’s big scenes. The business is “happy” not because entrepreneurship is inherently fulfilling, but because the product lives at the intersection of craft and communal meaning. Even when the “fun of it” disappears, the job keeps returning her to celebrations - other people’s, but contagious all the same.
But the quote doesn’t collapse into the usual “don’t monetize your hobbies” warning. The hinge is her second sentence, where she reframes the trade-off as oddly uplifting. Baking, in her telling, is retail tied to ritual. People don’t usually buy a cake because they’re bored; they buy it because they’re marking something - a birthday, a wedding, a reunion, a surviving-another-year. That context makes the work emotionally legible. The customer isn’t just purchasing sugar and sponge; they’re outsourcing a piece of the ceremony, asking for an edible symbol that says, “This mattered.”
There’s also a subtle actor’s instinct at play: Asher understands performance, and cakes are a kind of stage prop for ordinary people’s big scenes. The business is “happy” not because entrepreneurship is inherently fulfilling, but because the product lives at the intersection of craft and communal meaning. Even when the “fun of it” disappears, the job keeps returning her to celebrations - other people’s, but contagious all the same.
Quote Details
| Topic | Business |
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