"He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense"

Joseph Conrad's quote recommends that the power of words is more prominent than the power of reasoning when it concerns persuasion. He suggests that the right words, rather than the best argument, are most likely to be effective in persuading somebody of a concept. This is because the power of noise has a higher effect on individuals than the power of sense. Simply put, the method something is said is more vital than what is really stated. This is especially true in interaction, as the tone and delivery of a message can have a huge effect on how it is gotten. For that reason, if somebody wishes to be persuasive, they ought to concentrate on choosing the right words and providing them in properly.