"I am and always will be an HRH. But out of personal choice I like to be called William because that is my name and I want people to call me William - for now"

Prince William is expressing his desire to be understood by his given name, William, rather than his title of HRH (His Royal Highness). He is making a conscious choice to be understood by his name, and is asking people to call him William. This reveals his humility and regard for individuals he communicates with, as he is picking to be on a more equivalent footing with them. He is also revealing his respect for tradition, as he acknowledges that he will always be an HRH, however is picking to be understood by his name. This quote shows Prince William's commitment to being a contemporary, approachable royal, and his desire to be viewed as an individual rather than a title.