"I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently... This business creed, sadly, seems long forgotten"

Anita Roddick is regreting the lack of modern organizations that follow the very same ethical concepts as the Quakers of the past. She is describing the Quakers' commitment to honesty, stability, and treating their workers with regard. She believes that these values have actually been lost in the modern-day organization world, where earnings are focused on over people. She is calling for a go back to the Quaker service creed, where services are run with an ethical compass and a dedication to doing what is right. She believes that this is the only way to make sure that services succeed in the long run.