"I don't want to get in a big, long discussion about right and wrong, but our company has been working on the issue of underage drinking and alcohol abuse for a long time. I've been outspoken about it"

Pete Coors is revealing his opinion on the issue of underage drinking and alcoholic abuse. He is making it clear that he does not want to enter a long discussion about right and wrong, but that he has actually been singing about the issue for a very long time. This suggests that he is enthusiastic about the issue and has actually been actively working to address it. He is likewise suggesting that the company he works for has actually been working on the issue for a long period of time, which reveals that they are devoted to taking on the problem. This quote is a testament to Pete Coors' dedication to the issue and his dedication to making a difference.