"I'd like my records to reach as many people as possible, but I'm also thinking in terms of how I can keep from getting jaded or unhappy with the process"

In this quote, Will Oldham reveals his desire for his records to reach a large audience. He wants his music to be heard by as lots of people as possible, which recommends that he is passionate about his craft and wants to share it with the world. Nevertheless, he also acknowledges the potential negative effects of popularity and success. He understands that the music market can be overwhelming and can lead to sensations of jadedness and misery. Therefore, he is also thinking about methods to safeguard himself from these potential risks and maintain his love for the innovative procedure. This quote showcases Oldham's thoughtful and introspective technique to his music career.