"I'm supposed to be the director of a television company, but I've only ever seen that company as a vehicle for making the kind of programmes we wanted to make, getting our ideas on the screen"

Rory Bremner's quote provides insight into his perspective on his role and obligations as a director of a television business. He seems to approach his position not simply as an administrative or executive function but more as an imaginative undertaking, utilizing the business as a platform to express and disseminate specific concepts and creative material.

Bremner's words recommend a dichotomy in between the conventional understanding of a director-- somebody who supervises operations, handles budgets, and drives profitability-- and his vision, which fixates imagination and artistic expression. For him, the tv business is less about business success in the standard sense and more about being a "car" for imagination. By describing the business as a lorry, Bremner implies a tool or medium through which creativity is transferred and made accessible. His usage of the phrase "the type of programmes we wanted to make" highlights a desire for autonomy and creative liberty, recommending that his primary inspiration is not merely to meet market needs, but to produce material that lines up with his team's vision and intellectual pursuits.

Furthermore, the quote mean a collaborative technique. By using the pronoun "we", Bremner shows that his management design accepts team effort and collective ideation. It suggests an environment where concepts are shared, nurtured, and brought to life collaboratively, recommending that he values and potentially prioritizes artistic stability over business pressures.

Rory Bremner's point of view challenges the standard corporate principles centered around profit margins and audience scores. Rather, he proposes a design where content is king, and the pursuit of real, impactful storytelling is vital. This approach can cause groundbreaking and original content that resonates on a deeper level with audiences, reflecting a broader spectrum of human experience and imagination. Through this technique, Bremner highlights the value of authenticity and development in media production, intending to press the limits of standard programs and possibly affect cultural narratives.