"Imitation is the highest form of flattery, but clones kind of get it wrong because we are promoting individuality and being proud of being yourself"

In this quote, Brian Molko is revealing his thoughts on the principle of replica and how it relates to individuality. He thinks that imitation can be viewed as a form of flattery, as it shows that somebody appreciates and wishes to imitate another person. However, Molko likewise mentions that clones, or specific copies, fizzle because they stop working to embrace their own special qualities. He thinks that real flattery and appreciation need to originate from promoting uniqueness and being proud of one's own identity. In essence, Molko is stressing the importance of welcoming one's uniqueness and not conforming to societal expectations or trying to be somebody else.