"In good times, people want to advertise; in bad times, they have to"

This quote by Bruce Barton highlights the importance of marketing in both excellent and hard times. In times of success and economic stability, businesses and individuals are more happy to purchase marketing to promote their products or services. This is since they have the monetary means to do so and want to take advantage of the positive market conditions. Nevertheless, in times of financial downturn or crisis, marketing becomes a necessity instead of an option. Services and individuals are required to promote in order to stay afloat and remain competitive in a struggling market. This quote highlights the important function of marketing in both great and bad times.