Bruce Barton Biography
|Born as||Bruce Fairchild Barton|
|Born||August 5, 1886|
Robinson, Illinois, USA
|Died||July 5, 1967|
New York City, New York, USA
Bruce Barton, born on August 5, 1886, in Robbins, Tennessee, was a prolific American writer, advertising executive, and politician. He played an essential role in shaping modern advertising and was a prominent figure in the industry during the first half of the 20th century. He passed away on July 5, 1967, having lived a life full of accomplishments and leaving a lasting impact on American culture.
Bruce was raised in a deeply religious family. His father, William Eleazar Barton, was a prominent Congregationalist clergyman, while his mother, Esther Bushnell, taught him the importance of hard work and discipline. Despite his conservative upbringing, Bruce embraced broader ideals, which gradually led him to develop a unique perspective on modern business and society.
He pursued higher education at Amherst College, where he studied liberal arts and excelled in his studies. Upon graduating in 1907, Barton ventured into journalism, taking up employment at various newspapers, including The Chicago Examiner and The Saturday Evening Post.
Bruce Barton eventually made the transition to advertising, joining the Bennett Advertising Agency in 1916. Within just two years, he rose to the position of Vice President. However, his advertising career truly took off when he co-founded the advertising agency, Barton, Durstine & Osborn (BDO) in 1919, which eventually merged with the agency of another advertising legend, George Batten, to form the legendary BBDO (Batten, Barton, Durstine & Osborn) in 1928. BBDO went on to become one of the most successful and respected advertising agencies globally, with industry giants like AT&T, General Electric, and Chrysler amongst its clients.
Barton's innovative ideas and unique approach to advertising made him a pioneer in the field. He believed in the power of emotion and storytelling to create memorable, persuasive advertisements, emphasizing human interest rather than simply focusing on promoting products. This approach revolutionized the world of advertising and laid the groundwork for modern marketing strategies.
As an author, Bruce Barton
authored several successful books. One of his most influential works, "The Man Nobody Knows", published in 1925, explored the life of Jesus Christ
from a businessman's perspective, offering a fresh outlook on Christianity. The book became a bestseller and sparked national conversations on religion and commerce.
Bruce Barton was also an active politician, being a two-term Republican Congressman from New York between 1937 and 1941. He served on the House Foreign Affairs Committee and the House Committee on Patents, passionately working on issues such as unemployment and international trade.
Throughout his career, Bruce was heavily involved with various civic organizations, holding leadership positions in organizations such as the National Urban League and the Better Business Bureau. His commitment to philanthropy and social welfare reflected his dedication to improving American society.
Bruce Barton passed away at the age of 80 in 1967, leaving behind a legacy that continues to influence the worlds of advertising, politics, and literature. His accomplishments as a business leader, creative mind, and public servant have earned him a lasting place in American history.
Our collection contains 23 quotes who is written / told by Bruce, under the main topics: Change
Related authors: Jesus Christ
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