"In our factory, we make lipstick. In our advertising, we sell hope"
- Peter Nivio Zarlenga
About this Quote
This quote by Peter Nivio Zarlenga speaks to the power of advertising and the concept that it can be utilized to offer more than simply an item. In this case, the factory is making lipstick, a tangible item, but the advertising is offering something intangible - hope. This talks to the concept that marketing can be used to create an emotional connection with the consumer, and to make them feel something beyond just the desire to buy a product. It suggests that advertising can be used to create a sense of optimism and possibility, and to make people feel that they can achieve something greater. This quote is a reminder that marketing can be used to develop an effective emotional connection with the consumer, and to make them feel something beyond simply the desire to buy an item.
"Poets have said that the reason to have children is to give yourself immortality. Immortality? Now that I have five children, my only hope is that they are all out of the house before I die"
"Courage is sometimes frail as hope is frail: a fragile shoot between two stones that grows brave toward the sun though warmth and brightness fail, striving and faith the only strength it knows"
