"It is precisely the purpose of the public opinion generated by the press to make the public incapable of judging, to insinuate into it the attitude of someone irresponsible, uninformed"
About this Quote
The verb “insinuate” does real work. Benjamin is describing persuasion at the level of habit and reflex rather than argument. The press doesn’t need to convince you of a particular claim if it can get you to consume politics as spectacle, to outsource evaluation to vibes, headlines, and the social permission structure of “what everyone’s saying.” It’s less propaganda-by-command than propaganda-by-environment: the atmosphere in which thinking becomes friction.
Context matters. Writing in the early 20th century, Benjamin watched mass newspapers, advertising, and radio tighten their grip while European politics slid toward fascism and managed crowds. His suspicion is structural: the problem isn’t a few bad stories but a media system that turns citizens into audiences. The cynicism is sharp because it’s predictive. When the public’s role is reduced to reacting, democracy becomes a stage set: lots of noise, minimal accountability, and a population trained to feel informed while remaining strategically incapable of judging.
Quote Details
| Topic | Truth |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Benjamin, Walter. (2026, January 16). It is precisely the purpose of the public opinion generated by the press to make the public incapable of judging, to insinuate into it the attitude of someone irresponsible, uninformed. FixQuotes. https://fixquotes.com/quotes/it-is-precisely-the-purpose-of-the-public-opinion-122078/
Chicago Style
Benjamin, Walter. "It is precisely the purpose of the public opinion generated by the press to make the public incapable of judging, to insinuate into it the attitude of someone irresponsible, uninformed." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/it-is-precisely-the-purpose-of-the-public-opinion-122078/.
MLA Style (9th ed.)
"It is precisely the purpose of the public opinion generated by the press to make the public incapable of judging, to insinuate into it the attitude of someone irresponsible, uninformed." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/it-is-precisely-the-purpose-of-the-public-opinion-122078/. Accessed 3 Feb. 2026.




