"It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads"
- Scott McCallum
About this Quote
This quote by Scott McCallum recommends that the course of the campaign went negative, and that the general public reacted to those type of ads. It suggests that the project had actually gone favorable for a little over a week, but the tracking of survey numbers showed that it had a negative result on the project. This recommends that the public reacted much better to unfavorable ads than favorable ones. It could be that the general public is most likely to be drawn to negative messages, or that the unfavorable messages were more reliable in communicating the project's message. Whatever the reason, it appears that the general public reacted better to negative ads than favorable ones. This might be an important lesson for future projects, as it recommends that negative messages may be more reliable in reaching the public.
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"I'm a very driven, ambitious, positive person. But I'm a spiritual person as well. I believe in creative visualization. So for me to go to America - which I find such a positive place - well, I took to it like a duck to water"
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"It demonstrates to his simple mind in the most positive manner that we have no prejudice against him on account of his race, and that while he behaves himself he will be treated the same as a white man"
