"It's into the same bag as E.T. and Yoda, wherein you're trying to create something that people will actually believe, but it's not so much a symbol of the thing, but you're trying to do the thing itself"

This quote by Jim Henson is referring to the procedure of developing a personality that is credible as well as relatable to the target market. He is comparing this process to the creation of E.T. and Yoda, two legendary characters from prominent movies. He is recommending that the process of developing a character is not almost developing a sign of things, yet in fact doing the important things itself. This means that the personality must be believable and also have a personality that the audience can connect with. It is important to produce a personality that is practical as well as has a tale that the target market can relate to. This quote is highlighting the value of developing a character that is believable and also has a tale that the audience can connect with. It is necessary to develop a character that is sensible and has a story that the audience can associate with in order to make the character believable and relatable.