"It's the South that maintains the idea that they're different, which is interesting because nobody else really cares"

This quote by Josh Lucas speaks with the idea that the South is a region that is proud of its unique culture and identity. He suggests that the South is the only region that is actively trying to keep its differences, while other areas are not as concerned with preserving their distinct culture. This might be since the South has a long and complex history that has actually formed its culture and identity, and individuals of the South are proud of their heritage. It might likewise be since the South is often seen as an area that lags the times, and individuals of the South are trying to prove that they are simply as modern-day and progressive as other areas. Whatever the reason, it is clear that the South is determined to preserve its unique identity, which is an exceptional quality.