"I've always wanted to own and control the primary technology in everything we do"

Steve Jobs' quote, "I've always wished to own and manage the main innovation in whatever we do", reveals his steady desire for innovation and control. Jobs was not content to merely create items, he wanted to be at the forefront of the technological transformation. By owning and managing the main technology, Jobs believed that he might shape the future and reinvent whole industries. This mindset is evident in the way that Apple's gadgets flawlessly integrate software and hardware to develop a user experience that is unlike anything else. Jobs' concentrate on primary technology is an essential reason that Apple has remained at the forefront of innovation for so long.