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Success Quote by Michael Jordan

"I've failed over and over and over again in my life and that is why I succeed"

About this Quote

Jordan frames greatness as a bruise you earn, not a gift you’re handed. The line is built on a drumbeat - “over and over and over” - that sounds like missed shots clanging off the rim, a repetition that turns failure from a single event into a lifestyle. Then he flips the script with a neat causal link: not “despite” failure, but “because.” It’s a pressure-tested credo aimed at anyone who romanticizes success as destiny rather than maintenance.

The intent is motivational, but the subtext is more demanding than the poster version. Jordan isn’t asking you to “embrace” failure as a quirky growth hack; he’s normalizing relentless exposure to it. In his world, missing is data. Getting cut from a team, blowing a crucial possession, losing in the playoffs - these aren’t detours from the path, they’re the path. What matters is the refusal to let embarrassment become identity.

Context matters because Jordan’s public mythology is perfection: six rings, killer instinct, the iconic last shot. This quote sneaks backstage and shows the unglamorous machinery underneath that myth - repetition, stubbornness, and an almost antagonistic relationship with complacency. It also protects the brand. By admitting failure, he makes his dominance feel accessible (work for it), while keeping the standard brutally high (work endlessly).

It works culturally because it rejects the clean narrative arc. Success isn’t a montage; it’s a loop you’re willing to run until you look inevitable.

Quote Details

TopicPerseverance
Source
Unverified source: The New Yorker: Net Worth (Michael Jordan, 1998)
Text match: 70.00%   Provider: Cross-Reference
Evidence:
June 1, 1998 issue (magazine article; no stable page number on web version). Primary-source-adjacent verification: this New Yorker profile reports that a Nike spot aired in 1997 and quotes Jordan reciting the exact line: “I’ve failed over and over and over again in my life. And that is why I succ...
Other candidates (2)
Michael Jordan (Michael Jordan) compilation98.8%
ng shot and missed ive failed over and over and over again in my life and that is why i succeed
Quotes That Will Change Your Life: 100 Success Words That... (Andrea Febrian, 2024) compilation95.0%
... I've failed over and over and over again in my life. And that is why I succeed." -Michael Jordan Let's talk about...
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Ive failed over and over and over again in my life and that is why I succeed
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About the Author

Michael Jordan

Michael Jordan (born February 17, 1963) is a Athlete from USA.

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