"Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it"

This quote by Will Rogers is a commentary on the power of marketing. He is recommending that if business put the very same amount of effort into enhancing their product as they do into marketing it, they wouldn't need to advertise it. This suggests that the quality of the item is more important than the amount of advertising it gets. He is suggesting that business must focus on developing a quality product that promotes itself, instead of counting on marketing to offset any imperfections. This quote is a pointer that companies need to focus on product quality over advertising, as it is the quality of the product that will eventually identify its success.