"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project"

Rowan Atkinson is recommending that marketing is a vital part of any job, as it is what gets you observed. However, he also acknowledges that the opposite of the task, such as doing interviews, is something he least enjoys. He is emphasizing that this side of the job is simply as crucial as the marketing side, as it comprises 50% of the project. This quote highlights the significance of both marketing and the other elements of a job, and how they are both similarly important for the success of the job. It also shows that despite the fact that marketing is important, it is not the only element that contributes to the success of a project.