"Microsoft was not a mysterious, strange entity. You put your PC on and there's an ad for them"

Jim Cramer draws attention to the ubiquity and familiarity of Microsoft in the lives of everyday consumers. Rather than being shrouded in secrecy or operating behind the scenes in a way that makes it enigmatic or unfathomable to the public, Microsoft is a recognizable entity, accessible and evident in daily use. The notion of turning on a personal computer and instantly encountering an advertisement for Microsoft signals the company’s deep integration into the user experience and technology culture at large. Microsoft’s branding and products are not cloaked behind layers of corporate ambiguity; instead, they greet users directly, reaffirming their role at the forefront of digital interaction.

Cramer's observation shines light on the stark contrast between companies that operate in relative obscurity, complex, perhaps, or with unclear consumer-facing identities, and those like Microsoft, whose presence is overt and inescapable. The reference to advertisements reflects the ways Microsoft consistently reinforces its identity and offerings, ensuring it remains at the top of consumers’ minds. Not only does this build trust through familiarity, but it also negates the sense of Microsoft as an aloof or distant power; it is approachable, standard, and part of the universal computing experience.

The everyday interaction with Microsoft validates its position as a market leader, but also transforms it into something routine, almost mundane, rather than exceptional or unknown. People grow accustomed to its role, seeing it not as a faceless tech giant but as a continual companion in their technological lives. By being ever-present, Microsoft demystifies itself. This presence reduces skepticism that can arise from wrappings of secrecy. Instead, Microsoft projects openness and accessibility, translating technological dominance into ordinary experience.

Ultimately, Cramer underscores the significance of being visible and relatable in an era where many tech firms strive for exclusivity or cultivate mystique. Microsoft’s strategy is built around its undeniable, tangible, and continual presence in everyday digital existence.