"Number one, I absolutely love making chocolate chip cookies. I mean, it's fun. It's exciting. Beyond the fact that I love making them, I love eating them"

“Number one” places passion at the top of the priority list, signaling that everything else, strategy, metrics, even success, follows from a sincere love of the craft. The focus is not merely on cookies as a product but on the act of making them: measuring, mixing, waiting, watching, and savoring the aromas that rise from the oven. Calling the work “fun” and “exciting” elevates routine into ritual, where repetition becomes a source of discovery rather than drudgery.

Loving both the creation and the consumption closes a loop between maker and eater. It implies empathy with the eventual customer, because the baker is the first customer. Tastes, textures, and warmth are evaluated through lived enjoyment, not abstract standards. That alignment breeds quality; when the person who bakes is delighted by the result, the delight is likely to translate outward.

Chocolate chip cookies, humble and ubiquitous, embody nostalgia and comfort. Choosing something simple underscores a philosophy: greatness doesn’t require complexity, only care. The excitement comes from nuance, browned butter versus softened, a pinch more salt, the exact moment the edges set. Mastery grows from playful curiosity.

There is also permission in the joy of eating. Pleasure is not an afterthought or a guilty secret; it is a guiding principle. That unapologetic delight animates entrepreneurship, sustaining long hours and hard choices. Authentic enthusiasm is magnetic and trustworthy, because it is grounded in sensory truth.

Underlying the statement is a blueprint for meaningful work: pick a craft that makes you light up; stay close to the human experience it serves; let love for the process shape the product; and measure success in moments of shared happiness. When the maker’s favorite part is both baking and biting, business becomes an extension of generosity. Joy fuels consistency, consistency breeds trust, and trust turns simple treats into lasting beloved legacies.