"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company"

This quote by Tony Hsieh speaks to the customer experience that Zappos makes every effort to offer. It suggests that consumers are so delighted with the service they obtain that they take the time to contact the company to reveal their recognition. This speaks with the level of consumer contentment that Zappos has the ability to offer. It additionally recommends that the business views itself as a service provider of happiness and also joy to its clients. This is a powerful message that talks with the firm's dedication to giving an exceptional customer experience. It is clear that Zappos is committed to offering its customers with a positive and unforgettable experience.