"Our idea is to serve everybody, including people with little money"

Ingvar Kamprad’s declaration, “Our idea is to serve everybody, including people with little money,” encapsulates an ambitious vision grounded in equality and accessibility. Rather than catering exclusively to the affluent, Kamprad articulates a business philosophy where inclusivity is fundamental. The statement reflects a deliberate rejection of elitism. It positions affordability not as a secondary concern or a side benefit, but as a central tenet of the company’s purpose and culture.

Underlying this sentiment is a profound respect for the diverse financial circumstances that define society. By acknowledging “people with little money,” Kamprad signals both empathy and awareness; he recognizes that the quality of one’s life and home should not be contingent upon one’s wealth. The approach aims to eliminate barriers to good design, functionality, and comfort, fostering a sense of belonging and dignity for all customers, regardless of income.

Such a vision requires practical strategies, streamlined production, efficient logistics, and innovative product design focused on minimizing costs without sacrificing usefulness. Kamprad’s philosophy fuels creativity and resourcefulness, compelling the organization to find new ways of delivering value cost-effectively. The ripple effect extends beyond business metrics; it democratizes home furnishings, allowing a broader spectrum of people to access products that improve everyday living.

Furthermore, this perspective shapes corporate responsibility. Serving “everybody” implies attentiveness to inclusivity in community, sustainability, and workforce diversity. It encourages sensitivity to local realities and a commitment to social progress through business activity.

Kamprad’s approach has a transformative dimension. It does not merely supply furniture; it empowers consumers to reimagine and improve their living environments, fostering optimism and self-reliance. The promise to serve everybody, regardless of financial standing, elevates commerce into a tool for social inclusion, making design and comfort not privileges of the few, but universal possibilities.