"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent"
- William Bernbach
About this Quote
This quote by William Bernbach emphasizes the importance of imagination in accomplishing success. He recommends that when imagination is effectively practiced, it can result in greater sales and cost savings. In addition, creativity can help to make claims stand apart from the competitors and be more persuasive and convincing. This quote highlights the power of creativity and how it can be utilized to produce a successful company. It is a reminder that imagination is an important tool for success and should not be ignored. By appropriately practicing creativity, organizations can achieve greater success and reach their goals.
"I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user"
"Creativity seems to emerge from multiple experiences, coupled with a well-supported development of personal resources, including a sense of freedom to venture beyond the known"
"Every single thing you see on-screen came out of somebody's creativity. It doesn't exist. Nature didn't deliver it to us. Everything had to be dreamed"
