"Television is a golden goose that lays scrambled eggs; and it is futile and probably fatal to beat it for not laying caviar. Anyway, more people like scrambled eggs than caviar"

Lee Loevinger's quote uses a brilliant metaphor to explain the nature of television and how audiences and developers perceive its worth and output. In this metaphor, tv is likened to a "golden goose", generally a source of wealth and prosperity. Nevertheless, rather of laying traditional golden eggs (signs of extraordinary worth), this particular goose lays "scrambled eggs", which represent the mass appeal and more available content typically offered by television.

Loevinger's option of scrambled eggs can be translated in a couple of ways. Rushed eggs are a common, uncomplicated meal taken pleasure in by many, representing tv's role in supplying entertainment that interest the broadest audience possible. They are not as rarefied or special as caviar, a delicacy with a niche appeal. By stating it is "futile and most likely deadly to beat it for not laying caviar", Loevinger suggests that it is unreasonable and possibly harmful to slam tv for not consistently producing high-art or culturally elite content.

This comparison highlights a pragmatic understanding of tv's function and potential. Tv is created primarily to amuse and engage a broad audience instead of serve as a platform for exclusively highbrow material. In acknowledging that "more people like scrambled eggs than caviar", Loevinger suggests that the majority of audiences prefer content that is more relatable and easily consumable over content that is sophisticated or progressive.

In essence, Loevinger acknowledges the intrinsic nature of television as a medium of mass entertainment. By accepting the metaphorical "scrambled eggs", one values tv for what it is rather than critiquing it for what it is not indicated to be. This acknowledgment motivates a practical gratitude for tv's function in society, valuing its capacity to reach millions and its capability to amuse, notify, and sometimes even inform in manner ins which are most palatable to the general public.