"Tell the audience what you're going to say, say it; then tell them what you've said"

Effective communication often relies on structure as much as content. The guidance provided by Dale Carnegie emphasizes a strategic approach: start by outlining the intended message, state the message clearly, and then summarize it for reinforcement. Such a format aligns communication with how people process information, increasing comprehension and retention.

Outlining what you intend to discuss sets expectations and offers a roadmap for listeners or readers. It engages the audience early, granting them context and purpose. This introductory step reduces confusion and primes the mind, making it easier for listeners to absorb detailed content as it unfolds.

Once expectations are set, delivering the core message is crucial. Here, clarity, succinctness, and focus become paramount. The heart of the idea should be conveyed without unnecessary digressions. Whether giving a speech, writing an article, or teaching a lesson, the middle phase is where essential points are made and arguments are delivered. The more structured and organized the presentation, the less likely the audience is to become lost or overwhelmed.

Reviewing and summarizing at the end solidifies understanding. Repetition, especially at the conclusion, effectively reinforces key ideas and helps embed them in memory. This final recap serves as an anchor, tying together initial expectations with what has actually been discussed, ensuring the main message is clear and memorable. It allows the audience a final chance to grasp, reflect on, and internalize the core concepts.

This three-step process, preview, deliver, and review, is foundational not only in public speaking but also in writing, teaching, and even everyday conversation. It demonstrates respect for the audience, valuing their time and paying attention to their needs. By deliberately structuring communication in this way, the message-giver enhances both understanding and impact, which is central to all effective human interactions.