"They're reacting and that's wonderful. It's better than them sitting there doing nothing. I say make them react - do whatever's in your power to move the audience, and if that's where it is, and there where it is with America, sex and violence, then I say project it"

In this quote, Alice Cooper is expressing his belief that it is essential for artists to stimulate a response from their audience. He sees any kind of reaction, whether it be favorable or unfavorable, as a favorable indication since it implies the audience is engaged and not just sitting passively. Cooper encourages artists to press the boundaries and utilize whatever indicates necessary to captivate and move their audience. He acknowledges that in today's society, sex and violence are frequently what catches people's attention, and he believes that artists need to not avoid incorporating these themes into their work if it will make an impact. Eventually, Cooper is advocating for artists to utilize their power to provoke a response and make an enduring impression on their audience.