"The ad in the paper said 'Big Sale. Last Week.' Why advertise? I already missed it. They're just rubbing it in"

This quote by Yakov Smirnoff is a funny take on the idea of advertising and marketing. It indicates that the ad in the paper was not effective, as the sale has currently passed. The speaker is disappointed that the advertisement was not timely, and that the firm is "massaging it in" by promoting the sale after it has actually currently finished. This quote highlights the significance of reliable advertising and marketing, as it can be a waste of time as well as money if it does not reach the right individuals at the right time. It additionally suggests that companies should be mindful of their marketing strategies, as they can be seen as aloof if they are not timely. Generally, this quote is a funny tip of the importance of efficient advertising and marketing.