"The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music"

This quote by Mark Zuckerberg speaks with the collaboration method of his business, Facebook. He is referring to the partnership in between Facebook and music streaming services. Facebook supplies the social technology, such as the platform, while the music streaming services provide the music. This partnership enables Facebook to use its users access to music streaming services, while the music streaming services gain from the large user base of Facebook. This collaboration strategy is useful for both parties, as it enables them to take advantage of each other's strengths and reach a larger audience. It likewise permits them to focus on their core proficiencies, while still supplying an excellent user experience. By integrating their resources, both parties can develop a more powerful and successful item.