"The essence of strategy is choosing what not to do"

This quote by Michael Porter highlights the importance of making strategic choices. It recommends that the key to successful strategy is not only deciding what to do, but also what not to do. This suggests that it is essential to identify the areas where resources need to not be invested, and to focus on the areas that will bring the most benefit. This is specifically essential in a competitive environment, where resources are limited and it is essential to maximize them. By thoroughly considering what not to do, it is possible to take full advantage of the potential of the resources available and to ensure that the technique achieves success.