"The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief"
- Jacques Ellul
About this Quote
This quote by Jacques Ellul speaks with the power of modern propaganda. He suggests that the goal of modern-day propaganda is no longer to just change individuals's viewpoints, but to develop an active and mythical belief. This means that modern-day propaganda is not just about convincing people of a specific viewpoint, but about producing a sense of commitment and devotion to a specific cause or concept. This is done through the use of powerful signs, stories, and images that stimulate strong feelings and develop a sense of belonging. Ellul's quote speaks with the power of contemporary propaganda to produce a sense of commitment and devotion to a cause, and to develop a mythical belief in something that may not be true. This is an effective tool that can be utilized to manipulate individuals and control their behavior.
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