"The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief"
About this Quote
This quote by Jacques Ellul speaks with the power of modern propaganda. He suggests that the goal of modern-day propaganda is no longer to just change individuals's viewpoints, but to develop an active and mythical belief. This means that modern-day propaganda is not just about convincing people of a specific viewpoint, but about producing a sense of commitment and devotion to a specific cause or concept. This is done through the use of powerful signs, stories, and images that stimulate strong feelings and develop a sense of belonging. Ellul's quote speaks with the power of contemporary propaganda to produce a sense of commitment and devotion to a cause, and to develop a mythical belief in something that may not be true. This is an effective tool that can be utilized to manipulate individuals and control their behavior.