"The heart and soul of the company is creativity and innovation"

This quote by Robert Iger speaks to the importance of creativity and innovation in the success of a business. He is emphasizing that these 2 qualities are the core of the company and should be the focus of the company. Without creativity and innovation, a company will not have the ability to remain competitive in the market and will not have the ability to develop new service or products. Creativity and development are vital for a business to remain ahead of the competition and to stay relevant in the market. They are likewise crucial for a business to be able to establish new ideas and solutions to issues. By focusing on imagination and innovation, a business can create a distinct and successful company design that will assist it to stick out from the competition. In short, Robert Iger is emphasizing the importance of creativity and development in the success of a business.