"The word 'aerobics' came about when the gym instructors got together and said: If we're going to charge $10 an hour, we can't call it Jumping up and down"

This quote by Rita Rudner is a funny take on the origin of the word 'aerobics'. It indicates that the fitness center instructors were trying to find a way to make their services sound more professional and important, so they chose to call it 'aerobics' rather of 'jumping up and down'. This quote is an easy going way of mentioning the significance of marketing and branding. It recommends that by giving something a more advanced name, it can be viewed as better and preferable. This quote also highlights the power of language and how it can be used to affect people's understandings. By utilizing the word 'aerobics', the gym instructors had the ability to make their services sound more enticing and worth the $10 an hour they were charging. This quote is a tip of the importance of language and how it can be utilized to form people's opinions.