"Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste"

This quote by Daniel Starch talks to 2 typical misconceptions about advertising. Lots of people believe that a large quantity of cash is spent on advertising, and that much of this money is lost. Starch is recommending that these beliefs are held by a substantial number of individuals, but that they may not be precise. Advertising is a vital part of any service, and it is important to understand that it is not constantly a waste of cash. Advertising can be utilized to reach prospective clients, build brand awareness, and increase sales. It is very important to understand that advertising can be an efficient tool when utilized properly, which it is not constantly a waste of cash.