"We get a lot of people from out of state who come down and it's not what they expect Florida to be, the horse farms and oak trees instead of the sand and the ocean"

This quote by David Jones talks to the charm of Florida beyond the stereotypical sand and ocean. It suggests that many individuals concern Florida expecting the normal beach getaway, however are pleasantly surprised to discover that the state has much more to provide. The reference of horse farms and oak trees suggests a more rural, natural setting, which is a stark contrast to the hustle and bustle of the beach. This quote talks to the variety of Florida, and how it can use a variety of experiences to its visitors. It also talks to the appeal of the state, and how it can supply a peaceful, natural escape from the everyday.