"We have to do more than keep media giants from growing larger; they're already too big. We need a new set of rules that will break these huge companies to pieces"

This quote by Ted Turner talks to the need for more regulation of big media business. He thinks that these business have actually ended up being too large and powerful, and that new rules are required to break them up. He is suggesting that the present guidelines are insufficient to prevent these companies from growing even bigger, which more extreme steps are required. He is promoting for a brand-new set of rules that will restrict the size and power of these business, and break them into smaller, more manageable pieces. This would develop a more competitive market, and allow for more variety in the media industry. Turner's quote is a call to action for governments and regulators to take a more active function in controling the media industry, and to develop rules that will guarantee that no one company has too much power.