Famous quote by Morgan Spurlock

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Well, even to this day, if I smell a Big Mac, Im like Pavlovs dog. My mouth starts watering immediately, like, Man, that
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"Well, even to this day, if I smell a Big Mac, I'm like Pavlov's dog. My mouth starts watering immediately, like, 'Man, that is so good,' but I can't take a bite of it"

- Morgan Spurlock

About this Quote

In this quote, Morgan Spurlock is drawing a parallel in between his conditioned action to the odor of a Huge Mac and the well-known experiment performed by Ivan Pavlov with dogs. Spurlock, a documentary filmmaker understood for "Super Size Me", utilizes this example to reveal how the appeal of fast food, represented by the Big Mac, remains potent and enticing regardless of his awareness of its unhealthiness.

Pavlov's experiments showed classical conditioning, where pet dogs were trained to associate the sound of a bell with food, ultimately triggering them to salivate at the noise alone. Similarly, Spurlock recommends that his sensory response to a Big Mac has been conditioned through repeated exposure and pleasure, creating an automatic reaction of desire upon experiencing its odor. This highlights the effective impact of conditioning in forming our habits and desires.

Regardless of this conditioned reaction, Spurlock acknowledges a conscious choice to withstand indulging, evidenced by his reluctance to "take a bite of it". This shows a dichotomy between his instinctive response and his rational decision-making, perhaps stemming from his firsthand experience and insights gotten from "Super Size Me", where he explored the health effects of extreme fast food consumption.

Spurlock's use of this analogy highlights the struggle numerous face between immediate satisfaction and long-term well-being. The quote highlights the tug-of-war in between sensory allure and intellectual restraint-- a typical human experience in our encounters with appealing, yet not always advantageous, indulgences.

Eventually, Spurlock's reflections encapsulate the obstacle of getting rid of deep-rooted habits and the continuous effort required to line up actions with informed choices. His comparison to Pavlov's canine poignantly highlights how deeply ingrained certain consumer desires can end up being, posing a substantial obstacle to much healthier living even when individuals are aware of the possible effects.

About the Author

USA Flag This quote is written / told by Morgan Spurlock somewhere between November 7, 1970 and today. He/she was a famous Director from USA. The author also have 8 other quotes.

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