"We're real people and we're a band that's been playing on the scene for a long time. We've made a lot of friends, and one enemy we've always had was the NME. They've always basically slated us and they've basically never ever written about the music"

This quote by Dan Hawkins of the band The Darkness speaks with the band's enduring relationship with the British music magazine NME. The band has been playing on the scene for a long time and has made many buddies, but the NME has actually constantly been their opponent. The publication has regularly given them unfavorable evaluations and has actually never ever discussed their music in a positive light. This quote talks to the band's frustration with the magazine and their desire to be appreciated for their music. It likewise speaks to the power of the media to shape popular opinion and the value of having a good relationship with the press. The Darkness has been able to make numerous friends despite the NME's negative reviews, however they still hope that one day the magazine will recognize their music and give them the acknowledgment they deserve.