"What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone"

Steve Jobs is describing the development of the iPhone. He is recommending that the iPhone should be an innovative product that is smarter than any other mobile device and easy to utilize. He is suggesting that the iPhone needs to be a leapfrog product, suggesting that it needs to be a product that is substantially much better than any other item on the marketplace. He is suggesting that the iPhone needs to be a product that is so revolutionary that it will totally reinvent the phone. He is suggesting that the iPhone ought to be an item that is so sophisticated and simple to use that it will totally change the method people use phones. He is suggesting that the iPhone needs to be a product that is so advanced that it will entirely revolutionize the phone market.