"What's really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer"

William Albert Allard's quote emphasizes the power of simplicity in photography, a lesson that can be encompassed various forms of art and communication. At its core, the quote recommends that the clutter or "extraneous" elements in a picture can interfere with the psychological and visual impact of the image. This lines up with the wider principle in art that less is typically more.

In the context of photography, simplicity does not imply a lack of information or complexity. Rather, it has to do with making intentional choices relating to composition, subject matter, and strategy to focus on what truly matters in the image. By doing so, a professional photographer can create a more direct and effective connection with the viewer. When a picture is filled with unneeded elements, the audience's attention can be fragmented, resulting in a weaker psychological reaction.

Allard motivates photographers to focus on the essence of their topic, catching only what is necessary to convey the intended message or feeling. This technique requires the photographer to be discerning and thoughtful, to understand the story they want to inform, and to utilize composition, lighting, and perspective to get rid of distractions. Simplifying a photo elevates its core message, making it more available and impactful to the audience.

In a wider sense, this viewpoint of simplicity can be used beyond photography. Whether in composing, style, or other visual arts, the practice of editing and refining one's work to eliminate non-essential components can result in clearer and more efficient communication. By striving for simplicity, the creator stays concentrated on their primary message and guarantees that it resonates with the audience. In a world filled with details overload, simplicity enables a more extensive engagement and a lasting impression.