"When ideas fail, words come in very handy"

This quote by Johann Wolfgang Von Goethe talks to the power of words. When concepts fail, words can be utilized to fill the space. Words can be utilized to reveal thoughts and sensations that can not be communicated through concepts alone. They can be used to discuss complex principles, to persuade, to comfort, and to motivate. Words can be used to bridge the gap between people and to create understanding. They can be used to bring people together and to build relationships. Words can be utilized to create a shared vision and to inspire people to do something about it. Simply put, words can be used to achieve lots of things that ideas alone can not. For that reason, when concepts fail, words can be found in extremely helpful.