"When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves"
- Marshall McLuhan
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This quote by Marshall McLuhan is describing the power of advertising and how it can influence the public. He is stating that when manufacturers would like to know what the public wants, they use graphs and data to determine customer choices. On the other hand, when producers wish to tell the general public what to get, they use convincing language and visuals to affect individuals's decisions. This quote highlights the power of marketing and how it can form popular opinion. It also recommends that producers have the capability to manipulate the public by utilizing persuasive language and visuals. McLuhan's quote is a reminder of the power of advertising and how it can be utilized to affect individuals's choices.
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