"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising"
- Jef I. Richards
About this Quote
This quote by Jef I. Richards highlights the power of word-of-mouth marketing. It suggests that while word-of-mouth can be exceptionally reliable in promoting a service or product, it can also have unfavorable effects. This is because people tend to share their experiences, whether positive or negative, with others. For that reason, if a customer has an unfavorable experience with a services or product, they are likely to spread that info to others, potentially harming the track record of the brand name. This quote functions as a reminder to services to constantly strive for excellence in their services and products, as word-of-mouth can make or break their success.
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