Famous quote by William Bernbach

Mobile Desktop
A great ad campaign will make a bad product fail faster. It will get more people to know its bad
Like

"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad"

- William Bernbach

About this Quote

This quote by William Bernbach speaks with the power of marketing. He is recommending that also if a product misbehaves, a terrific marketing campaign can make it stop working much faster. This is since a fantastic marketing campaign will certainly get even more people to find out about the item, as well as if it misbehaves, they will be most likely to deny it. This is why it is important for business to buy good marketing, even if their item is not the best. It is additionally vital to ensure that the item is of good quality, as an excellent marketing campaign will only make a bad product fall short faster. Eventually, this quote speaks to the relevance of both great advertising and marketing and great product high quality.

About the Author

William Bernbach This quote is written / told by William Bernbach between August 13, 1911 and October 2, 1982. He was a famous Businessman from USA. The author also have 24 other quotes.

Go to author profile

Similar Quotes

Small: A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: w
Lao Tzu
"A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves"
Lao Tzu, Author
Small: Buildings should serve people, not the other way around - John Portman
John Portman
"Buildings should serve people, not the other way around"
John Portman, Architect
Small: Borders? I have never seen one. But I have heard they exist in the minds of some people - Thor Heyerdahl
Thor Heyerdahl
"Borders? I have never seen one. But I have heard they exist in the minds of some people"
Thor Heyerdahl, Explorer
Small: The Oscar changed everything. Better salary, working with better people, better projects, more exposure, less
Kathy Bates
"The Oscar changed everything. Better salary, working with better people, better projects, more exposure, less privacy"
Kathy Bates, Actress
Small: Ambition is not a vice of little people - Michel de Montaigne
Michel de Montaigne
"Ambition is not a vice of little people"
Michel de Montaigne, Philosopher
Small: You cant get rid of poverty by giving people money - P. J. ORourke
P. J. O'Rourke
"You can't get rid of poverty by giving people money"
P. J. O'Rourke, Journalist
Small: A company is only as good as the people it keeps - Mary Kay Ash
Mary Kay Ash
"A company is only as good as the people it keeps"
Mary Kay Ash, Businesswoman
Small: It is a useless life that is not consecrated to a great ideal. It is like a stone wasted on the field without
Jose Rizal
"It is a useless life that is not consecrated to a great ideal. It is like a stone wasted on the field without becoming a part of any edifice"
Jose Rizal, Writer
Small: People with many interests live, not only longest, but happiest - George Matthew Adams
George Matthew Adams
"People with many interests live, not only longest, but happiest"
George Matthew Adams, Philosopher
Small: History is the version of past events that people have decided to agree upon - Napoleon Bonaparte
Napoleon Bonaparte
"History is the version of past events that people have decided to agree upon"
Napoleon Bonaparte, Leader