"A great ad campaign will make a bad product fail faster. It will get more people to know it's bad"
- William Bernbach
About this Quote
This quote by William Bernbach speaks with the power of marketing. He is recommending that also if a product misbehaves, a terrific marketing campaign can make it stop working much faster. This is since a fantastic marketing campaign will certainly get even more people to find out about the item, as well as if it misbehaves, they will be most likely to deny it. This is why it is important for business to buy good marketing, even if their item is not the best. It is additionally vital to ensure that the item is of good quality, as an excellent marketing campaign will only make a bad product fall short faster. Eventually, this quote speaks to the relevance of both great advertising and marketing and great product high quality.