This quote by Mason Cooley is a thought-provoking one that encourages us to consider the worth of wit and intelligence in comparison to power and beauty. Cooley is recommending that wit is a valuable property that should not be taken for approved or quit quickly. He implies that power and appeal are not as important as wit, and that it deserves more than those two qualities. He is suggesting that wit is a valuable property that needs to be valued and not given up lightly. He is also implying that power and appeal are short lived and can be removed, whereas wit is something that can be kept and utilized to one's advantage. Cooley's quote motivates us to think about the significance of wit and intelligence in our lives and to not take it for granted.