"Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives"

This quote by Bill Walsh speaks to the importance of writing headlines. It recommends that while some writers might be able to craft engaging stories, they may not have the same skill when it pertains to composing headings. Composing headlines is a specific skill, and it takes a specific level of imagination and understanding of the audience to be able to write effective headings. It is a skill that some authors might not have, and it is essential to recognize that not everyone can compose headings. It is an ability that requires practice and dedication, and it is something that must be appreciated and valued.