"You could think of extraordinary examples to the contrary: The Grapes of Wrath... and even into the 70s"

In this quote, Charlton Heston appears to be assessing the transformative power of movie theater or storytelling, thinking about how some works have remained impactful in time despite dominating patterns or cultural standards. By pointing out "The Grapes of Wrath", Heston likely alludes to John Steinbeck's 1939 novel, which was adjusted into a seriously acclaimed film in 1940. This story, centered on the battles of the Joad household during the Great Depression, is a poignant commentary on social injustice and human resilience, demonstrating the sustaining ability of poignant narratives to resonate deeply with audiences across generations.

By mentioning "extraordinary examples to the contrary", Heston may be refuting a prevailing notion or understanding at the time. For instance, if it was presumed that specific styles or designs in films were no longer appealing or impactful, he suggests that "The Grapes of Wrath" and similar works defied such anticipations with their emotional depth and societal importance. The story's expedition of wealth variation, belonging, and human dignity appears to transcend time, providing vital insights and compelling storytelling that challenge audience expectations.

The expression "and even into the 70s" might be interpreted as Heston extending his argument beyond the immediate impact of Steinbeck's era. He may be emphasizing that the styles and cinematic qualities discovered in works like "The Grapes of Wrath" continued to be significant well into later decades, including the 1970s, which was a noteworthy period for cinema with its experimentation and exploration of complex social problems. Throughout the 1970s, movies typically tackled gritty truths and accepted narratives that questioned societal structures, matching the spirit of Steinbeck's work.

In summarizing this quote by Charlton Heston, one can determine an event of the power of film and literature. He values storytelling that not just mesmerizes audiences but likewise perseveres versus the tides of moving societal standards, thereby keeping relevance and provoking thought throughout various ages.